One of the most effective forms of marketing is a well-crafted and -received client review. This kind of feedback is particularly valuable for vendors and service providers. Although it may seem surprising, customers are more inclined to trust companies with good reviews online than those with bad ones. For a competitive edge, make sure you implement a customer review program. Also, take advantage of any feedback.
You have a variety of options. A push notification, text message or email could be sent in addition to email. The latter is a form of instantaneous communication that can make prompting a review go a lot smoother. When it comes to making the most of client reviews, it is important to do everything you can to encourage feedback, including reminding your customers of the importance of doing so.
Making the review process simple is the best way to gather reviews. For instance, you can create a dedicated email address for review requests. By adding a simple email signature link to the mix, you can have the option to reply to all review-related emails or only respond to those containing a review. You can also add a review badge on your website.
Sending push notifications is another effective way to collect customer feedback. These messages will appear in your browser as a simple, alert-style message. These messages can be used to remind your customers to leave a review. You can also ask clients to leave reviews on their smartphones or other mobile devices.
Birdeye is an online tool that manages client feedback. It can be used to provide a comprehensive view of your clients. With a single account, you can scan listings across dozens of sites. Moreover, the company also offers a suite of automated tools that are designed to help you improve your online presence in real time. These tools can be used by any photographer, business owner or aspiring entrepreneur.
Sending an email blast is another option. Another method is sending a personalized email to customers encouraging them to leave a review. Although these are more expensive options, they are much more cost-effective over the long-term. You can also try out different message templates or email services to find which one is best for your needs. MailChimp is a great service that automates your emails, ensuring you deliver the right message to the appropriate customers. You can also send an SMS review request.
As a photographer, you have to get your client review on the books as soon as possible. A well-constructed, well received review can make a difference and happy customers will give you feedback.