One of the many online reviews that are available to consumers is car reviews. They are available on sites such Edmunds, Autotrader, as well as the websites of various car dealerships. However, these sites are mainly a means of sales. These sites may give consumers information that helps them make a decision but they don't offer the chance to buy a car directly from a dealer.
Consumer car reviews are not without their flaws. There are few studies that have analyzed car purchasing behavior. While there are many studies that compare reviews of different brands of cars, few studies examine the impact of reviews on consumers.
The best review websites are those that offer the most value to the customer at a particular stage of the purchasing process. One such site is Edmunds, which asks its users to fill in the best features of a car. This is done to assist consumers in identifying the most important features. Autotrader, for example, is more interested in selling a car and providing information to its customers.
The most important features of a car, such as the navigation system, were not mentioned much in the reviews. A number of studies show that reviews have a positive effect upon the purchase decision. Others argue that reviews can erode consumers' confidence in the seller. The internet is now an integral part of almost all purchases. The internet has been a primary source for information for many. Hence, the reviews can provide a great deal of information that a dealership may not be able to offer.
In order to determine which type of reviews had the most influence, the research team conducted a comparative analysis of the various websites. These analyses were done using text mining. To determine which car features were most frequently used, a sample of 24 cars was selected. These features also had the most frequently used terms.
A secondary analysis of the data identified the most important features. The simplest of these was a list of the most significant words in each review. Likewise, the most memorable feature was the most impressive.
There are many factors to take into consideration when choosing the best of these features. Depending on the type of vehicle, the consumer, and the number of reviews, it can be difficult to ascertain which of these features are the most noteworthy. However, it's possible to identify the most significant features that have the biggest impact on the consumer's purchase.
Despite limited information, it's clear that consumer reviews of cars have a substantial impact on buyers' decisions. So it is no surprise that consumers want to know more about how reviews can impact their buying decisions. Although a comprehensive review of car reviews would not be possible, the literature review was sufficient to provide enough information to determine which features are most beneficial. This was the basis for our success.