Client testimonials play a vital role in your marketing strategy and can be very helpful when closing deals. It is estimated that 9 out of 10 people trust what an actual person has to say about a company, rather than what the company claims. That is why it is vital to generate testimonials.
Getting Client Testimonials
You need to ensure you have the appropriate tools and procedures in place in order to get testimonials. This means using a feedback form that's easy to customize to fit your business, setting up a landing page for customers to fill out, or automating the process with SuperLinks.
In an ideal situation, your team would be able gather testimonials from your customers as they speak to them. You should train your team to ask for testimonials naturally.
You can ask customers for testimonials by sending them a personalized letter-style e-mail with a hyperlink to your submission page or form. This will help you avoid feeling as if you're interrupting a conversation.
Personalizing your requests will show your client that you care. Your customer will also find it easier to write positive reviews about your company.
It's a great idea to send a template along with your email to ask for testimonials. This way, they won't need to write the same thing every time. It will also save them time because they won't have to spend so much of their time writing emails.
Sending the email at the conclusion of a job is a good way to remind the client how much you have helped them. They'll be more likely to respond if you send them this email at the end of a project.
Depending on what type of product or service you sell, it might be more efficient to send requests after your customers have reached certain milestones with your product. It will vary depending on the type of business you run, so do your research to determine when is best for your customers.
Automation can be a good way to get testimonials. However, you must make sure it sends the right type of request and at the appropriate time. This can easily be done using a trigger from your marketing automation system that sends out a request to customers when they reach a particular milestone.
The most effective testimonials focus on how your product/service has made a difference for the client. This helps prospective customers understand exactly how your product or service can help them, and it will be more likely to persuade them to take action.
Use testimonials as social proof to help your sales team make more sales. They are also an excellent way to gain referrals from happy clients.