Review websites are the best way for customers to share their experiences with your business online. You can also use them to improve customer service and build loyalty. Reviews of websites are important for all types of businesses, including local, national, and e-commerce businesses.
Review the Best Websites
It is not surprising that customers trust online reviews far more than recommendations from close friends and family. A good strategy for online reputation management should involve actively asking customers to leave reviews on your website and social media.
You can encourage customers to leave reviews in their stores, on your website, or on the backs of their receipts, invoices, and menus. Customers will feel that they are doing good in the community. This can help you build your reputation.
Place Your Business on the Best Sites
It doesn’t matter if the company is a local one or a national chain. It is vital to be on all of the top sites that your industry uses. These are the sites that have the most reach and that most customers use to make their buying decisions.
The Big Three - Yelp. Google. Facebook
You must be listed on all major review sites such as Yelp, Google and Facebook if your business is selling products or services online. These are where customers most often search for products or services. Being listed on these review sites can improve your search engine ranking, and help you increase conversion rates.
These are the most well-known review sites online, but there are many other options that could be helpful to your business. TripAdvisor can be a good place to look for reviews of hotels, airlines and other businesses, especially if your business is in the travel sector.
Amazon is another important site. Amazon reviews form an integral part in the customer experience. They've been encouraging consumers to leave reviews of their experience with the company for a while now, and their own website has a review section that is available to everyone who buys on Amazon.
It's a good idea to stick to mainstream review sites that set reasonable review content standards, as you don't want to end up with a lot of junk that doesn't represent your brand or customer experience well.
The BBB is a non-profit consumer advocacy group that evaluates all sorts of businesses against a set of standards. To ensure they are honest and truthful, the BBB encourages customers to leave feedback on their experience with business owners.
Angie's List, an online service company review site that is specific to the United States, is another option. Manta, which helps small businesses connect and grow, is also an excellent search engine and review engine.
Citysearch is a review site that offers the same functionality as other sites. But it also features "best" lists, which allow users and businesses to vote for their top choices in a variety if categories. You can create a business page, add reviews, and pay to get additional options.