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Sunday Riley & Faked Reviews at Sephora



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Sunday Riley is a popular skincare line that's sold at Sephora. They're known for their high-end beauty products and ethical business practices, and they're a great option if you want to treat yourself to some luxe skincare.

These products are affordable and great for people who don't spend much money on cosmetics. The brand also makes products free of harsh preservatives and chemicals that can cause skin irritations or breakouts.

They have products that are tailored to specific skin types and skincare needs, so you can pick the right product for your skin. These products are also known for having high concentrations active ingredients. This means that you get the most from them.

The company is also known for their cruelty-free skincare and their commitment to environmental sustainability, which is why they're a great option for green beauty lovers. Their products are made with organic ingredients and botanicals grown in the US.


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You can find a variety of products from the eye to hair, and all parts in between. Their all-in one formulas can save you money and time while still delivering the best possible results.

Sunday Riley fans should take advantage of their spring savings until April 11. They're offering discounts up to 20% off many of their best-selling products, so there's no better time to stock up on your favorite brands.


Fake Reviews, Buzzfeed & Fake Sunday Riley

A whistleblower alleged that Sunday Riley staffers created fake Sephora reviews in order to boost their own sales. Employees were told to create multiple profiles on the website, write glowing reviews and bury any negative ones so that they could sell more products.

The FTC was prompted to investigate the Texas based company. They found out that Ms. Riley wrote the reviews herself and encouraged her workers to do the same.

She told them to use a "virtual private network" before writing their reviews, so they wouldn't be traced back to the company's real IP address and would be less likely to be caught. They were also asked to "rewrite," the reviews, to include information which could be relatable.


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According to the FTC, the company knew that "its employees could have created fake positive reviews for Sephora.com." But they didn't say how the company was aware of it.

The FTC stated that the company and CEO had violated antitrust law by using an e-commerce website to promote goods they didn't intend to sell. The agency accused the company and its CEO of misleading consumers, claiming that fake reviews were not written by employees but by people who are not affiliated with the brand. The agency wants to see the company stop in future.



 



Sunday Riley & Faked Reviews at Sephora