Social proof is a great tool to increase your conversion rate. It can be used to motivate your visitors to buy or to expand your email marketing contacts. You can leverage it not only on your website but also on social media.
Your visitors will be more comfortable with your products if you include customer testimonials and reviews. This is especially true if your products are more expensive. A review with a picture makes it more credible, which can help your customers buy.
Another great piece of social proof is a recommendation. People will naturally want to know which product other people recommend. This app allows you show a similar product to what you have. It can also help boost your search engine ranking, because displaying recommendations from trusted sources increases the chances of someone finding your store.
Shopify's social proof apps allow you to customize templates so that you can pick the best one for your store. These apps offer a variety of social proof options like countdown timesrs and a testimonial carousel. There are also other tools that can do a lot more. You can even integrate your Instagram gallery with your store.
Similarly, you can incorporate a spin to win wheel or an email pop up. You should be careful not to use social proof in a pushy way. Your main goal is to humanize your brand and give customers the confidence to shop at your store. It is nice to have an expert recommendation, but not on your checkout page. Instead, combine social proof with a discount or coupon.
You can increase your conversion rates by using social proof in combination with a competition to increase sales. One way to do this is by allowing your visitors to submit testimonials and reviews about your products, and to view user-generated videos. You can allow your visitors to add featured products from within your gallery. A celebrity endorsement or endorsement by a fitness guru could be a great selling point for supplements.
Social proof is a great way to recover abandoned shopping carts. If you show recent sales and other promotions to your customers, it can motivate them to make a purchase. Social proof can have a significant impact on your bottom line.
You can increase your conversion rate by integrating social proof into your website, whether you run a small business or a large enterprise. Bizzy Social proof and Provesource are two tools that can be used to increase your store's social evidence.
Ultimately, social proof works by overcoming the inherent hurdle of buying something online. It's not annoying, which is the best thing about social proof. Use it as part your marketing plan, and you will see the results. Use it strategically to reap the benefits of your marketing efforts.