Your products will appear in Google Shopping if they have product ratings. This is one of the most common ways for shoppers to search online for products. You can give searchers a rating to help them decide if your products are worth their time.
It makes it easier for searchers to compare several options quickly on your Google Shopping listing. This can also increase the likelihood that you will have a high click through rate with Google Shopping ads. But it's important to note that ratings are only visible on your Google Shopping listings after you have satisfied all of the necessary requirements.
To get Product Ratings on your listings, you must submit a review feed to the Google Merchant Center. The reviews feed consists a XML-file that includes information about the products and reviews. The feed must be kept current on a monthly schedule in order to be eligible.
It is important to ensure that all reviews comply with the following quality guidelines.
You should provide quality reviews that are based on real research and subject-matter expertise. This will make you and your reviews stand out among the rest and bring in more customers.
This is a great way to get started because it's an easy and inexpensive way to build your online reputation. This can also be used to get testimonials from loyal customers.
To get started, you'll need to create an account with Google. It may take up to a few weeks before you can get started, so be patient.
Once you have your account, you'll want to create an ad campaign in Google Shopping with the goal of driving traffic to your store and converting sales. The ad must include your reviews and the average star rating you have for your products.
You can also display these ratings in your Product Listing Ads (PLA) and catalog, which can encourage more conversions from shoppers searching for a specific product on Google. This feature is available in all countries that Google Shopping has launched.
A good reputation is essential for any eCommerce company. Google's product reviews program can help boost sales and improve customer satisfaction. It's easy to set-up and only requires at most 50 reviews on all your products.
If you're already using Yotpo, we can automatically feed your reviews to Google and showcase them on your product details page on Shopping. You can also add user-generated photos that you've taken on your site.
How it works: Product review program
Google's product reviews program is free and allows retailers to gather feedback from customers about their products. The program sends out emails to customers around the day they expect their purchase, and it asks them to rate the product they've purchased from your company.
After you have submitted a review the feedback will go back to you via email. You can also view it in Google Merchant Center. You can also use the feedback for product improvement.